The Spread Of Current Situation And Countermeasures Of Wudang Martial Arts Brand

Martial arts is the China traditional culture as the foundation,rooted in the fertile soil of traditional culture,China philosophy contains the secret Chinese,huge theory system connotation from the formation of broad and complex level.Wudang martial arts brand is built on the basis of the Taoist Wudang Taoism has characteristics of culture,is the financial architecture,music,calligraphy,medicine,diet,health and other aspects of the brand culture,is the quintessence of Chinese culture and the gem of our country.However,due to various reasons,the loss of traditional Chinese culture has become a serious problem in the development of traditional culture in modern times.This is also true of traditional martial arts.Thus,the maintenance of traditional culture,and make it flourish,imminent.As a representative of Chinese traditional culture,Wudang martial arts brand has a representative significance.In this paper,using the 5W model of Lasswell on the communicator,the Wudang martial arts brand communication process communication content,media,audience and communication effect analysis,find out the bottleneck and causes of restricting the current Wudang martial arts brand communication,and put forward the corresponding countermeasures.In order to provide some basis and reference for the spread of Wudang martial arts brand.Through the analysis,which restrict the Wudang martial arts brand communication are the main bottlenecks of Wudang martial arts brand connotation of traditional culture and modern competitive dislocation,the audience in the high-end and low-end users practitioners of traditional brand development dislocation,lag and market demand growth dislocation.In the analysis of countermeasures,the author analyzes the spread of Wudang martial arts brand from three angles: government policy support,brand independent innovation and media channel publicity.And the government policy support is the most rapid way to promote the development and dissemination of the brand independent innovation is the driving force to promote the development and dissemination of media channels to promote the dissemination and carry forward the greatest help.