| As a universal social behavior,altruistic behavior had been studied deeply by sociologists and psychologists for a long time.With the popularity of the Internet,altruistic behavior gradually extended to the cyberspace,and caused widespread concern.However,in recent years,vicious incidents merged in endlessly duing to the improper usage of the Internet.In view of this,in order to give full play to the positive role of the Internet,and to give a positive guide the college students,the online altruistic behavior research has become extremely important.The This study will explore the impact of altruistic behavior on online altruistic behavior and test the intermediary role of online social support and online interpersonal trust.In this paper,we used the Internet Altruistic Behavior Scale of Undergraduates(IA-BSU),the Altruistic Behavior Scale,the Network Social Support Scale,the Network Interpersonal Trust Scale.Combing the entity questionnaire and the online questionnaire,we received 450 entity questionnaires,including 429 effective questionnaires,and 120 online questionnaires,of which inclued 100 valid questionnaires,including a total of 529 valid data.The data processing was accomplished by SPSS 17.0,includig descriptive analysis,correlation analysis and regression analysis and the test of chain intermediary function.The main results of this paper are as follows:(1)College students' online altruistic behavior and online interpersonal trust level are significantly lower than the medium cutoff;on the contrary,the altruism behavior and online social support are significantly higher than the medium cutoff.(2)There was significant gender difference in the level of online altruistic behavior among college students,and the level of boys was significantly higher than that of girls.There was also significant gender difference in online interpersonal trust level,and the level of of boys was significantly higher than that of girls.(3)The altruistic behavior of college students has a significant positive correlation with the online altruistic behavior,and has a significant positive predictive effect on the online altruistic behavior.(4)The online social support and The online interpersonal trust of college students have significant positive correlations with the online altruistic behavior,and have significant positive predictive effects on the online altruistic behavior.(5)The online social support of the college students plays a mediating role between the altruistic behavior and the online altruistic behavior;the online interpersonal trust plays a mediating role between the altruistic behavior and the online altruistic behavior;the network social support and the network interpersonal trust plays a chain mediating role between the altruistic behavior and the online altruistic behavior. |
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