Research On The Application Of Slogans In The Party's Ideological And Political Education

Slogans, as a carrier, are well known to the public and penetrate every corner of our life,and they play a huge role in the ideological and political education with their unique characteristics. Slogans are concise and easy to understand, so compared with other carriers, slogans can express the content of ideological and political education more clearly. In the history of the river, there have been many well-known slogans. Slogans of different periods not only have left a deep historical mark, but also have had a profound impact on people's values and behavior. The Communist Party of China had realized the role of slogans in the early ideological and political education, and they applied them well to our Party's ideological and political education. In the era of revolutionary war, slogans were dominated by political contents and played an important role in inspiring public awareness, mobilizing people to participate in the revolution, etc.In the era of peaceful development, slogans can express richer contents and use more convenient media. Slogans were no longer simple wall slogan, stone slogan and banners,and they were not only active in the procession of demonstrations. Compared with the revolutionary era, today the use of slogans has more favorable conditions. Meanwhile,they are faced with great challenges. Therefore, in the new period, how to continue to use slogans in the ideological and political education is an important content of thinking and research.On the basis of summarizing the meaning,characteristics and functions of the slogans, the first part of the paper clarifies the positive significances of the slogans in the ideological and political education. The second part makes a superficial investigation and summarizes the relevant experience and lessons about the application of slogans in the ideological and political education of the Party from different historical periods.Combined with the current conditions, the ideological situations of the producers and audiences, the third part analyzes the opportunities and challenges of the application of slogans. The fourth part learns from the experience and analyzes the realities which our Party used the slogans to carry out the ideological and political education. The fourth part puts forward the effective countermeasures how to use the slogans to carry out the ideological and political education.