The Research Of Microblog As A Carrier Of Ideological And Political Education

With the development of Internet technology, new information dissemination technology and internet applications are emerging constantly. The forms of information carried by Internet is becoming more and more various and the access way is becoming from the wired access to the wireless access. Since2009, Micro-blog has received great attention and popular, especially by the undergraduates who are active thinking and easy to accept new things because of its simple and convenient features. Micro-blog has gradually become one of the ways of life of college students, and it has a great influence on their thinking pattern and development. In such background, it has become a big challenge that how to react to the impact that Micro-blog brings to college ideological and political education. It also comes to be an important subject in the college ideological and political education that Micro-blog is using as a carrier of the ideological and political education by its special advantages. Based on the background mentioned above, the research was conducted on Micro-blog, carrier and college ideological and political education. We hope to find the best method to combine Micro-blog and college ideological and political education better to improve the effect of college ideological and political education.This paper has been into four parts.The first part was on the basis of Micro-blog carrier. Research mainly focused on the causes of the selected topic, the research significance, research status at home and abroad, research methods and plans.The second part was focusing on expounding the connotation and characteristics of ideological and political education carrier. Besides, the feasibility and necessity of Micro-blog to act as ideological and political education carrier was elaborated. The definition and features of ideological and political education carrier was also mentioned in the paper.A questionnaire survey was conducted in the third part. The status of contemporary college students using Micro-blog was analysing according to the results of the survey. The positive effects and the existing problems of Micro-blog acting as ideological and political education was analysised. The causes of the existing problems were further discussed.In the fourth part, The promotion of college ideological and political education carrier’s development was discussed from the aspects of management, media literacy, content, meeting the needs of the college students’physical and mental development and the construction of Micro-blog platform.