The Research To The Influential Factors Of Old-age Tourism Consumption Behavior

Our country have full access to an aging society at present.As the "empty nesters" is increasing,aging wave has fast near to us.Mass of the elderly has drawn great attention of the countries and the whole society.In this background,silver economy gestates great market opportunities,endowment of tourism service industry has great market potential.Further,endowment of tourism service industry development is good or bad will directly or indirectly influence the development of the whole national economy in our country and the degree of harmony of the society as a whole.Based on the pension tourism apartment as the research object.First,literature induction is used for carding the related research of old-age tourism consumption behavior,summarizes the advances abroad this aspect research.Second,give explanation and definition of old-age tourism and tourism consumer behavior.On this basis,carry out survey to the apartment of the elderly pension tourism,research the influence factors of tourism consumption behavior using methods of factor analysis and regression analysis.Finally,combined with interviews and data analysis,set up a research model and hypothesis.To learn that the questionnaire data factor analysis,three major factors affecting endowment tourism consumption behavior of old-age tourism will is support through perception、destination perception and tourist motives.Among them,behavior of old-age tourism will is advancing will、comprehensive degree will、emotional factors will.Destination perception is made up of the external environment perception、security situation awareness、infrastructure perception.Pension tourist motives is made up of cultural aesthetic motive、emotional communication motivation、escape motivation。By gender、level of education、occupation and average monthly income,the text inspect intention,endowment destination motivation and endowment.Through the regression analysis method,endowment destination awareness and endowment tourist motives of old-age tourism will influence degree are analyzed.Finally,from the perspective of tourists,tourism enterprises government from three aspects,puts forward relevant Suggestions on old-age tourism development:the concept of tourists to strengthen and behavior guidance;Tourism enterprises of industry collaboration,talent training and brand cultivation;the government’s macroeconomic regulation and control,policy guide,industry support and funding.