The Research On The Current Actuality Of White-collar Female In Zhengzhou Applying Fitness And Sports Mobile Application

At present,with the rapid development of network,the popularization of mobile media,and the continuous upgrading of information technology,especially as for people's health consciousness and fitness behavior is becoming increasingly functional and regular;China's sports and fitness APPs are showing a vigorous development in nowadays.While these types of fitness APPs are feature-rich with the guidance,and be able to assisted the general public to participate into doing more exercises,because of the defect of APP itself and various poor customer experience,the adverse factors of applications will directly affect the development of Fitness Apps in the market.Furthermore,it may reduce the efficiency and quality of the general fitness activities,and hold back the development of nation-wide fitness industry.As a highly educated,high income with mostly healthy fitness consciousness and behavior group,White-collar female plays an important role in researching current sports and fitness applications,for its representative and typical of the distinctive characteristics.Accordingly,the thesis takes “The research on the current actuality of White-collar Female in Zhengzhou Applying Fitness and Sports Mobile Application” as the title,by the means of literature review,depth interviews and questionnaire survey.It will discuss the current actuality and influence situation of White-collar female group in Zhengzhou City applying fitness mobile application.The dissertation will state the potential problems may occur while the respondents applying APPs,and also the solutions are given.After the research,the following conclusions are drawn:1.Most white-collar women in Zhengzhou City use the fitness APP by the application of physical shape,running and walking and body training class;sports venue are mainly in the clubs,home,and outdoors;applying APP's time is concentrated from 6 to 8 a.m.or from 6 a.m.to 8 p.m.;the length of application is mostly around 31-90 minutes;application function are mostly use to learn fitness knowledge,statistical fitness data,analysis of fitness results and interactive discussion.2.To evaluate the APP customer satisfactory survey,and the results show that the majority rated satisfactory and only a quarter rated unsatisfactory because of the lack of accuracy,offline limitations and so on.3.There are currently 60.96% white-collar women think fitness class APP has no effect on their fitness consciousness;56.95% of white-collar women think fitness class APP does not have any effect on their fitness habits;little influence concluded that fitness class APP of Zhengzhou white-collar women's fitness awareness and fitness habits produced.4.Fitness and sports APPs have been made a huge impact on Zhengzhou's white-collar female's fitness cognition,behavior,and methodology and fitness patterns.More specifically,Overall,it plays an significant guidance and supportive role in guiding and supporting the health of Zhengzhou's white-collar female group.5.At the moment fitness and sports APPs has the existing problems as the identity phenomenon and the lack of accuracy and complexity are continuously to grow.Furthermore,the mobile application developer should focus on helping customer build their fitness habits and improve the equipment stability.According to the current situation and problems of White-collar female applying fitness APPs,the thesis will outline four suggestions.Firstly,White-collar female in Zhengzhou City should systematically summarize their personal daily time to select an appropriate fitness movement mode;also a reminder function is suggested to gradually develop their own fitness habits.Secondly,developers in mobile application industry should hold the concept of “differentiation”,“perfection”,“competition” to improve their services.Thirdly,the application development should further focus on the promotion of APPs' advanced functions.Fourthly,it suggested that White-collar female in Zhengzhou City should gradually deepening the application of fitness APP according to their actual demands,then select out several suitable APPs for the actual situation and persistently applied in order to improve the efficiency and quality of fitness.