On The Communication And Cooperation Of Sports Industry Between Fujian And Taiwan

With the methods of documentation, interview, investigation, case analysis, and mathematical statistics, the article makes a systematic study on the present situation of the communication and cooperation of the sports industry between Fujian and Taiwan on the basis of reviewing the situation of the sports industry development of Fujian and Taiwan under the background of the construction of the economic district on the west bank of Taiwan Strait. Thus, it summarizes the main characteristics and the existing problems of that, and also analyzes the advantageous and the restrictive elements of that. With the related theories of the industrial economics and the regional economics and the successful experience of the other domains, this article proposes some countermeasures for the communication and cooperation of the sports industry between Fujian and Taiwan.The study gets some results: the development of the sports industry of Fujuan and Taiwan has got some achievements, but there exist some problems, such as, the unreasonable industry structure, the unbalanced regional development, the low technology content and so on; depending on the five advantageous factors, the communication and cooperation of the sports industry between Fujian and Taiwan dates back early and has a bright future; but in the concrete operating process, the developing speed is somewhat low, and the development is still at the initial stage, and there is not a mechanism of multi confidence, interaction, and supplementary win-win cooperation due to the obstruction of Taiwan authorities and the environments and situations of Fujian; the scale of the communication and cooperation is small, and the domain of that is narrow, and the level is somewhat low; the main form of communication lies in the folk organizations and individuals, taking the official organizations' direct communication as the auxiliary form; the development of the communication and cooperation is unbalanced, and the main form of communication is unidirectional but not bidirectional coordinated; the related departments lack in concern about the communication and cooperation; the development of the communication and cooperation is short of facilitating agencies and talents.In the view of the above questions, the article proposes the macroscopic countermeasures to promote the development of the communication and cooperation of the sports industry between Fujian and Taiwan from the aspects of the environments construction, personnel training and regional cooperation. And it also proposes the concrete countermeasures for the communication and cooperation of the sports industry between Fujian and Taiwan to promote the sustainable development of that from the aspects of the industry of sports competition performance, the industry of sports fitness, leisure and entertainment, and the industry of sporting goods.