The Study Of Social Interaction Of Anime Fans In Barrage Group

As the key group of Barrage users, anime fans has their own social interaction form,which has been a crucial way to understand their group culture. In this study, I analysed 4 parts of social interaction, including social subject, social rules, social model and social network from the perspective of comparison between virtual community and realistic society,based on the barrage website of Bilibili. Through the way of ethnography, I get the details of the social interaction in barrage website, and the psychological features and emotional needs for anime fans in barrage group.As the classification standard, the barrage group can be divided into 6 classes: registered user, regular members, new uploader, uploader in advance, 'da da' and 'ju ju'.They are distinctive in sex distribution, age structure, education background and character.From this study, I find that there are 3 points in common between virtual community and realistic society. First,the life concept of "inaction","no suit" in their social interaction;second, the leading role of emotional needs in the social interaction. These two points are quite similar to the Chinese traditional life. Thirdly,the positive influence to individual's social capital from network size, the top of the net and the discussion network of core issues is also close to the realistic life.Meanwhile, the link of social interaction in this group has been interest as in traditional life is ties of blood; and they have more social models through different media; additionally,the sense of belonging, self actualization, and entertainment demanding are three main parts of anime fans' social capital in barrage community. Those mentioned above are 3 points which differ from the social interaction in realistic life.The analysis to the 4 parts of anime fans' social interaction and emotional needs in barrage community is good for the understanding of anime fans' culture consumption motivation. And it can bring some reference basis for content production of animation industry.