Research On The Development Strategy Of Sports APP "Dong Qiudi"

With the further development of communication and information technology,people have been in the process of using smart phones,unknowingly entered the mobile Internet era.In the era of mobile Internet,all kinds of social,search,news,games and other app to our lives has brought many convenience and change."Dong Qiu di" app as a sports app,in recent years the market,growing,and loved by the fans,as many of the first choice for football lovers.In the sports app market,Internet portal such as Tencent,music,Sina and traditional media have their own sports app's business,through their respective content and technology for the competition for users to start a fierce competition.So as a football app,"Dong Qiu di" app how in such a fierce market has grown,the past few years,how to constantly open up their own market? What is its current development strategy? What are the opportunities,problems and challenges in the future? "Dong Qiu di" app in the future should be how to develop and from the "Dong Qiu di" to the development of sports app to provide any inspiration? This is the main content of this article.In this paper,the development strategy of app is described as the object of study,and the current situation of app development strategy,including its content strategy,channel and brand strategy,income strategy,technical strategy,looking for its current strategy problems,And finally through the in-depth analysis of "Dong Qiu di" app in the future development of the opportunities and challenges facing,to "Dong Qiu di" app in the future development strategy to provide advice and for the development of sports app to provide some inspiration.The purpose is through the above analysis and discussion,to promote the development of China's sports app to bring meaningful exploration.