| In the twenty-first century,the era of health promotion,foot movement is no longer the "noble sport",it has been integrated into the lives of ordinary people.More and more people get involved in this sport.A fashion movement is forming slowly.Hiking is an important force among many fashion cultures in this society.It is popular and avant-garde,and has great attraction and impact.Everyone lovesit and is willing to attend this newlyrecreational sport.Hiking is a kind of cultural phenomenon with a strong sense of time in the process of modern sports development and a direct result of the integration of sports and social life.It is a true portrayal of people who advocate freedom,desire to return to nature and go out of the house,want to challenge themselves and to obtain the balance betweenmind and body.It has an important influence inthe aspects of improving people’s lifestyle,optimizing living environment,stimulatinggreen sportsconsumption,advancing social economic activity,encouraging progress of advanced culture,resisting the disease of modern civilization.Therefore,it has become an important healthy lifestylethat peoplepursue.By adopting the methods of literature review,questionnaire,field survey,interview and mathematical statistics,this paper investigated and analyzed the distributive characteristics and development status of hiking in Jishou city.Finally,the author found out restrictive factors and proposed the countmeasures for sustainable development.Research results show that: firstly,Jishou City has the manyhumanistic background advantages in conducting hiking sports such as ideal geographic location,convenient transportation,rapid tourism development,steady economic growth;policy support,various kinds of hiking resources,etc.Secondly,the hiking sport in Jishou city is characterized by universality and sociality,integration of activity space with outdoor space,autonomy and practicality in participation,folk features of content and form and contemporaneity of development progress.Thirdly,hiking sport in urban core,urban development area and suburb tourist area have different features.Fourthly,investigation and analysis of current hiking development in Jishou city indicates that the number of male participants is more than female participants.Most of the participants are at the age of 31 to 50.These participants are mainly workers in enterprises and institutions,civil servants and students.Most of them are undergraduates and their monthly incomes are between 3001 yuan to 4000 yuan.Participants like hiking very much,but they don’t have much professional knowledge.Their motivation is primarily to enhance physical fitness,release pressure and integrate into the nature.They usually get information from the internet.They are generally freeon weekends and holidays.They join in hiking sport three to four times a week and spent 401 yuan to 600 yuan per month on equipment,catering and transportation.They choose to attend folk hiking organization and mainly hiking in plain,the ancient town of Miao Village,mountains and jungles.Participants’ awareness of buying insurance is weak.Factors affect sustainable hiking development in Jishou: different social roles of men and women,income level and nature of work limit the hiking development scale.The mode of "walk + tourism" has a huge developmental potential,but the market is not mature.Government support is not big enough.Folk hiking organizations are lax in management.Participants lack professional training and guidance and safe consciousness.Outdoor insurance system is not perfect.Countermeasures:change social roles through the education;expand employment;increase the income of residents;combine hiking with "cultural and ecological";build a new mode of tourism;strengthen government’s leadership and coordination in Jishou’s hiking sport;strengthen hiking talents construction;improve the safety awareness of the participants;improve the types of hiking sport insurance. |
