Yoga Cultural Perspective, Jishou Yoga Venue Management Present Situation And The Development Countermeasure Research

Yoga is in the current our country economy fast development, people’s living standards greatly improved, and the backdrop of the rapid development of domestic sports industry gradually emerging industries. Located in jishou in the remote mountainous areas, the development of yoga, where does that leave, it is lack of careful discussion, this research in jishou yoga sports complex development present situation as the research object, USES the literature material, expert interview method, questionnaire survey and other research methods, from the multi-dimensional yoga in jishou were analyzed and summarized in this paper the problems existing in the development process, at the same time reference jishou cultural industry and sports industry development planning, forecasts the developing prospect of jishou yoga industry, and probes into the countermeasures of its future development, study says:(1)Jishou yoga participants’ economic income level, cultural level is relatively high, easy to accept new things, and the age span is large, these are for the development of yoga in jishou provides a good foundation. But obvious imbalance in the sex structure, such as the proportion of male exercisers was only 3.1%, so it can be considered as a object to examine the future development.(2)The premises of economic benefit is slightly overweight, wide enough to spread the popularity of yoga culture; Environmental facilities; 65.4% of practitioners of yoga before yoga exercise knowledge completely don’t understand, these are to some extent, greatly restricting the development of jishou yoga industry.(3)Jishou route of transmission is given priority to with the coaches to teach yoga culture, form a single, should strengthen the management of the importance of yoga culture, to carry on the training of high level yoga, deepening the research on the cultural theory of yoga, broaden the propagation path, to strengthen the cultural knowledge of yoga.(4)Must cause the full attention of countries concerned, to seize the current favorable opportunity for development, update the past stereotypes, recognize the inherent law of yoga and to promote culture industry development, to deal with it with economic, geography, population, social environment, cultural atmosphere and other factors.(5)Jishou yoga related product development co., LTD., for national culture infiltration degree is limited, to the cultural products of yoga assimilation of transformation, less local characteristics.(6) Jishou yoga products lack of innovative marketing methods and means, and the general commercial marketing behavior difference is not big, failed to seize the essence of yoga culture characteristic, not very well to cultural propaganda of yoga, yoga movement to cause people to a certain extent cognitive biases.