| Along with the city to speed up the process,inter city competition intensified,in the city's development process,create unique brand of city culture to enhance the visibility of the city has become an important method to enhance the competitiveness of the city,Miluo City,with the help of the traditional sports dragon boat race to end the afternoon spread of dragon boat culture,enhance the city brand awareness,has initial results.In this paper,through the investigation and study of literature,interview and mathematical statistics method that Miluo International Dragon Boat Race in Miluo,the mechanism of system reform,the development of tourism industry,investment and financing,enhance the visibility of the city,Qu Yuan dragon boat culture brand building,personnel training,development of the concept of innovation had a positive the role and contribute to the people of Miluo will quality,cultural literacy. |
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