Research On The Influence Of GDBA In Guangdong College Basketball Competition Platform

GuangDong University Basketball League is the product of the development of college basketball in GuangDong Province,which represents the traditional competition platform of college basketball in GuangDong Province.From 2001 to now has been held in the 16 th league,the league's purpose is to find more college basketball talent,rich campus basketball culture.From the initial dozens of teams to expand to the present more than 170,it can be said that the scale of the event is the largest college sports in GuangDong.But its influence and brand awareness is low,the industry experts have evaluated the "scale,no quality." While the Guan Dong Province men's basketball league,although only held two sessions,but his event area wide,the influence has far exceeded the GuangDong Provincial University Basketball League.Although the two goals are different,but with the regional basketball competition,in the management and operation of the event as well as the promotion of the event is common.This paper adopts the methods of literature,expert interview,questionnaire,logical analysis,comparative analysis and mathematical statistics,and analyzes the management system,competition system and market development of GuangDong Province Men's Basketball League and Guang Dong University Basketball League Operational marketing model for a comprehensive comparison and analysis.The main conclusions are:(1)GuangDong University Basketball League large scale,but the goal is not clear,only focus on the task of the competition,both ignoring the league brand awareness and market development,and no active campus basketball culture;(2)GuangDong University Basketball League organization is not perfect,there is no corresponding rules and regulations,the establishment of the Organizing Committee on the lack of marketing committees and news committees;(3)Guang Dong University Basketball League game system is single,closed,does not meet the market development of the law;(4)GuangDong University Basketball League lack of training for the referee,selection and management mechanism,resulting in unreasonable arrangements for the referee,the ruling deviation,affecting the fairness of the league and ornamental;(5)GuangDong University Basketball League sponsor instability,the degree of market development and match the size of the match does not match the participatingteams less funding,a single source,the market development difficulties;(6)GuangDong University Basketball League publicity and promotion efforts are not enough,social influence is low,the league organizers and the organizing committee of the brand promotion and awareness of the promotion of shallow,no professional team on the league packaging,nor the full use of the colleges and universities Of the campus media publicity platform,low exposure;In view of the existing problems of Guang Dong University Basketball League,this paper draws lessons from the excellent development of GuangDong Province Basketball League in the organization,competition system design,referee selection and management,market development and promotion,and puts forward the development countermeasures of GuangDong University Basketball League,Are:(1)to optimize the competition objectives,improve the management system,strengthen the management and implementation efforts;(2)to optimize the system,to strengthen the management of the referee;(3)optimize the incentive mechanism to improve the enthusiasm of the school;(4)to develop a comprehensive promotion plan,fully cooperate with the sponsor;(5)deepen cooperation with the media,strengthen the league's propaganda...