A Case Study Of Kindergarten Education Service Based On Brand Building

Kindergarten as the basic part of education system,played an important strategic significance role in our country’s personnel training.With the changes of system in market and national policy,the kindergarten have sprung up,nursery education became marketization little by little,there is fierce competition in the market.How to make the kindergarten education suits more varieties.From which point to improve the quality of kindergarten education,is an urgent problem in the preschool education in our country at present.Many scholars and kindergarten workers from a certain Angle,such as teacher training,special education,management system put forward the feasible Suggestions,but the kindergarten education quality is not from a certain aspects can be solved,but from the perspective of sustainable development of the kindergarten,through the way of brand construction,focus on improving the overall level of the kindergarten thinking about the development of the kindergarten.In this paper,starting from the present situation of investigation of the kindergarten education service,for the brand construction elements of the kindergarten,display,analysis of AnGang’s first kindergarten brand construction process,is put forward based on kindergarten education service research subject in the construction of the brand,the kindergarten is dedicated to provide you with perfect,can refer to the creation of the brand road experience,outlining the brand blueprint for kindergarten,promote the overall development and sustainable operation has realistic significance.The full text of the study consists of five parts,The first part is an introduction,From three angles including the state and society to the importance of early childhood education、parents’ requirements for early childhood education、Anshan pre-school education resources of the situation to analysis the status of kindergarten education services.It also further analyzes the research significance of the topic and the definition of the concept.Finally,introduced an overview of the research at home and abroad,Finally,this paper introduces the general research situation at home and abroad,thus to ask questions about this article will to research;The second part gives an overview of the research,including research purposes,content,methods,processes;the third part mainly introduces the kindergarten education services of Anshan iron and steel first kindergarten based on brand building,The fourth part explain Anshan iron and steel first kindergarten to provide quality education services to set up brand,From two aspects,one is ensure the quality of education,the other it is educate home and kindergarten,The fifth part is the enlightenment and reflection for the early childhood education services.