Research On The Management Of Voluntary Kindergartens' Teachers Is Based On The Concept Of Brand-building

In the current trend of economic and brand globalization,the word "brand" is not only a term of business any more,it is quoted by all walks of life,the education field is also not an exception.Meanwhile, "Brand-school" becomes a common expression.The intense competition has made that who has a strong brand,who is more invincible in the field. Therefore,consider of the demands of the education market,the strong pressure coming from the public kindergarten and the acute competition between countless voluntary kindergartens,each of the voluntary kindergarten has to establish their own brands to strengthen their status.During the course of the brand-building of voluntary kindergarten, teacher becomes the key element,a named teacher will be a core competitive factor of a named kindergarten.Good management of the teachers is an important factor of the development of kindergarten,it is the key to build the brand of the voluntary kindergarten.Therefore,to strengthen the management of the voluntary kindergartens' teachers and to raise the comprehensive ability of the teachers have become an inevitable requirement for the brand-building of the current voluntary kindergarten.This thesis consists of four parts.The first part contains background of the problem and its significance,literature review and analysis of related concepts,the theoretical basis and the research framework.The second part analyzes the relationship between the management of voluntary kindergartens' teachers and the brand-building.The third part points out the main problem of the management of current voluntary kindergartens' teachers in our country and explains the reasons why the efficiency of the management of voluntary kindergartens' teachers is low. The fourth part proposes the methods of managing a voluntary kindergarten's teachers,which based on the concept of brand-building.