Research On The Relationship Between The Quality Of Information Disclosure And The Behavior Of Donation By Media Supervision And Charity Foundation

In the past decade,with the support of policies and regulations,China’s philanthropy has developed rapidly.By the end of 2015,China’s charitable foundation exceeded 5000,but with the news media as an information media and external supervision mechanism increasingly strong.More and more philanthropic scandals surfaced in front of the public,which has a strong impact on the credibility of philanthropy,making the charity Foundation’s transparency questioned.On March16,2016 the adoption of the "People’s Republic of China Charity Law" clearly requires charitable foundations should strengthen self-management,the use of donated funds and materials to strictly control the direction of the charitable foundation of information disclosure responsibility to strengthen and actively accept the supervision of the public and the media.The media’s investigation and report on the "charity scandal" underlines the important role of the media as an external monitoring mechanism in the development of philanthropy.Therefore,the impact of media supervision on the quality of information disclosure and the quality of information disclosure Behavioral effects become a real subject.Based on the research results of previous scholars and the related regulations of information disclosure of charity foundation,this paper measures the quality of information disclosure of charity foundation from the three dimensions of integrity,objectivity and authenticity.And select the net assets and donation income in the top 100 charitable foundation as the object of study,collect the negative reports related to the charity fund,collected the 2010-2015 on charitable foundation information disclosure of the indicators The quality of information disclosure and the donation behavior of the charity foundation.The conclusions are as follows:(1)The charity organizations with more negative media report always have a high financial information disclosure quality.(2)The quality of financial information disclosure is related to the donation behavior of the next period.(3)Media supervision can strengthen the positive impact of the financial information disclosure quality of charitable foundation on donation behavior.In this paper,the role of media supervision and management to broaden the field to the Charity Foundation,and from the media supervision and charitable foundation of the perspective of a combination of donation conduct research,promoting the media to play a good role in the field of charity supervisors and in order to have referencefor improving the financial disclosure quality of charity organizations and promoting the healthy development of charity industry has a certain significance.