Research On The Development Of Sports Tourism Resources In Songshan Scenic Area

With the rapid development of china's sports industry and the growing maturity of tourism industry,sports tourism is an emerging industry form that combines sports industy and tourism industry,ushers in a new for development opportunity.Sports tourism,satisfies people's relaxation,edifying sentiment,strengthening physical fitness and strengthening interpersonal communication.It also plays an important role in accelerating the development of sports tourism resources and promoting the development of sports industry.Song shan scenic sport has abundant natural tourism resources and cultural tourism resources: song shan is the world geological park,national forest park,national tourism scenic spot,world cuiture and natural heritage;shao lin temple is known as “the first temple in heaven”,it is the birthpiace of chinese zen culture and shao lin culture.Shao lin kongfu is one of the oldest,most complete and highly technical in chinese martial arts,it has become a brand of traditional chinese culture,which has broad appeal and influence,and enjoys special popularity and reputation in the world.Based on song shan and shao lin temple,the international shao lin international marathon and other sports events and cultural festival activities were developed.This paper aims at the development of spores tourism resources in song shanscenic area.In this paper,the author summarizes the relevant theories of the development of sports tourism resources at home and sbroad by combining the national tourism policy and the literature research method.Which is the theoretical basis of this study.By using expert interview method,questionnaire survey method and field surrey method this paper analies,the location condition of song shan scenic spot and the status of tourism infrastructure were amalyzed,and studis the development status of sports tourism resources in song shan scenic area.The swot analysis model is used to discuss the advantages,.Disadvantages,opportunities and challenges in detail.It finds that the development of sports tourism resources in song shan scenic area has the advantages of high popularity,great value and abundant potential resources;There are also disadvantages such as single development mode,“polarization”of scenic sports,lagging management level and weak infrastucure.At the same time,it faces the opportunity of national policy support and sports tourism market,and the challenge of the emergence of similar and alternative products and the development of a single factor.At last,combining the practical problems in the development of sports tourism resources in song shan scenic area,this paper puts forward some countermeasures: In the context of “global tourism”,comprehensive analysis of the characteristics and diatribution of sports tourism resoures,in song shan scenic area combining with the development of potential sports tourism resources,the development mode of sports tourism resources in song shan scenic area was consructed,which it is the “Hierarchical”and“Radiant”mode.