SWOT Research On Sports Resources Of Nanning Jinsha Lake Scenic Spot

With the continuous improvement of the quality of life of the residents,and accelerate the pace of work,the increase in leisure time,people began to think about how to use the idle time of scientific and reasonable arrangements to pastime,to meet the needs of physical and mental.At the same time,along with the national fitness program gradually implemented,issued the "13th Five-Year" sports development planning,people gradually improve the understanding of sports,and found that their physical fitness function.Then,the "combination of sports and tourism gradually become mainstream,advocating and pursuing,closer to the nature of the" green "sports has gradually become a fashion,the sports resources for the development of the tourism scenic area to create an opportunity.The research on sports resource of Jinsha Lake Scenic Area as the research object,using the SWOT analysis method,the establishment of the study advantages and weaknesses,opportunities and challenges,and it is analyzed and compared comprehensively,so as to understand the current situation of the development of sports resources in Jinsha lake,and then analyze the prevalent Jinsha Lake sports resource development problems.After investigation,concluded that: 1)the Jinsha Lake scenic area sports resources are widely distributed and varied;2)the advantage of sports resources in the scenic spot is unique;3)various factors for the scenic sports resources development to create opportunities;4)the development of scenic sports resources also exist a series of disadvantages threats.And put forward proposals:(1)play the leading position of the government,the establishment of scenic features of image in the market;(2)training and the introduction of professional sports tourism talents,and cooperation with neighboring universities;(3)pay attention to the construction of infrastructure and supporting facilities;(4)targeted a different sports;(5)the culture festival,sports events,Jinsha Lake increased exposure and participation;(6)increase the exploration of the connotation of sports culture,increase the cultural soft power of Jinsha lake.Jinsha Lake scenic area sports resources reasonable and green sustainable development,will truly promote tourism in the process of man and man,man and nature,man and society,man and culture exchange and fusion,will also actively promote the Jinsha Lake Scenic Area's popularity,attract more tourists,but also to solve the employment part of the problem,promote the surrounding economic development,improve the social and economic benefits.And through this platform,the spread of Guangxi's excellent traditional culture,enhance people's understanding of Guangxi,and thus enhance the soft power of Guangxi.This is not only the innovation of the development of sports resources,but also the innovation of the national cultural heritage of Guangxi.In addition,it also provides a template for the development of similar tourist destinations in china.