Research On The Development Of Outdoor Sports Resources In Zhangjiajie Tourist Scenic Area

Zhangjiajie is a famous tourist destination in China.As of 2017,there are 19 national tourist areas in zhangjiajie,including 2 5A tourist areas,9 4A tourist areas and8 3A tourist areas.This paper takes the development of outdoor sports resources in zhangjiajie scenic spot as the object,conducts a survey on the outdoor sports resources in zhangjiajie scenic spot by means of field investigation and questionnaire survey,and then further analyzes the collected data to find out the problems and causes in the development of outdoor sports resources.Finally,according to the analysis results and the relevant problems to propose some countermeasures for the zhangjiajie tourist attractions to provide reference for the development of outdoor sports resources.The research results are summarized as follows:(1)zhangjiajie is rich in outdoor sports resources and has unique advantages in the field of outdoor sports development,but it has not been fully developed.(2)to investigate and analyze the consumer ability,product form and content,sports facilities requirements,service,and satisfaction degree of outdoor sports in zhangjiajie scenic spot.(3)there are many problems in the development process of outdoor sports resources in zhangjiajie tourism scenic spot,such as the lack of relevant policies and regulations,imperfect infrastructure,poor service quality,low entry degree of outdoor enthusiasts,etc.(4)taking the development of outdoor sports resources in wulingyuan scenic spot as an example,this paper investigates the general situation of outdoor sports in wulingyuan scenic spot,the problems existing in the development of outdoor sports resources in wulingyuan scenic spot and the experience in the development of outdoor sports resources in wulingyuan scenic spot.According to the results of the investigation and analysis,this paper puts forward the countermeasures for the development of outdoor sports resources in zhangjiajie tourism area: solving the hidden dangers and improving the security system;Improving supporting facilities and improving service quality;Expand publicity efforts to enhance brand influence;Strengthen environmental and ecological protection and implement green and creative development;Develop outdoor sports products for the mass market;Strengthen product diversification and promote the deep integration of "tourism +outdoor";Establish the outdoor talent reserve and strengthen the construction of compound talent team;This paper explores the national characteristics of regional outdoor sports resources,constructs the development of regional outdoor sports characteristics,and promotes the ecological development of outdoor sports resources development in zhangjiajie tourist attractions.