Research On Online Game Behavior And Its Influence Factors

With the development of network technology and people's increasing requirements for entertainment,as an important form of entertainment,online games occupy more and more time in people's lives and play an important role in people's behaviors and life concepts.From the perspective of sociology,on the one hand,this article tries to make a holistic description of people's online game behaviors.On the other hand,it focuses on the influencing factors behind behaviors,especially on the influence of the current era background on the behavior of people's online games.After statistical analysis of the data,we found that gamers generally exhibit the behavior characteristics of "high frequency" "long time" "easily paid",and gender,age,education,and monthly income have different influence on game frequency,game duration,and game pay behavior.In addition,in terms of game content,people pay most attention to their leisure and entertainment characteristics,and online games can provide a social platform to enhance the social connections between participants.Apart from demographic characteristics,the factors that affect players' online game behavior include three aspects:game design,player's behavior and background.In terms of game design,its simplicity,convenience,clear rules,timely feedback and virtual reality can affect participants' behavior.In terms of players,the sense of achievement,the feeling of stimulation and the difference of social capital will have some influence on their participants.From the background,productivity improvement,one dimension standard and division of labor alienation will make actors behave differently.On this basis,we discussed the collection,utilization of time and identity of online game participants.