Research On The Path Selection Of The Inheritance Of The Folk Sports Of She Nationality In The New Media Environment

The inheritance and development of minority folk sports is an important measure for the state to protect the culture of ethnic minorities,and is also one of the focus of the work of the party and the government.The emergence of new media technology has brought a new time opportunity for the folk sports inheritance of the She nationality,and provided more path selection.The combination of the new media technology and the folk sports inheritance of the She nationality is the trend of the times.This article mainly uses literature,field survey,expert interview,network investigation,questionnaire investigation and other research methods,and applies the theoretical basis and perspective of communication science to make a thorough and rational analysis on the choice of the folk sports inheritance path under the new media environment,aiming at providing the She people’s folk sports inheritance to adapt to the modern society.The innovative path choice that will develop.The article is mainly divided into: In the first chapter,under the guidance of the national cultural development policy,the needs of the ethnic cultural identity of the She nationality and the trend of the combination of the contemporary social culture inheritance and the new media,the application of the new media is briefly analyzed and the problems of the construction of the folk sports inheritance system of the She nationality in the new media environment are put forward.The second chapter,from the perspective of communication and the perspective of historical development,analyzes the historical changes of the folk sports inheritance path of the She nationality,and divides it into the primary inheritance of native land,the primary secondary inheritance and the discrete way of inheritance,and the path of transmission of information media based on media transmission.And subdivide the path of the transmission of information media into the path of traditional media heritage and the path of new media inheritance,and lead to the focus of this study,and further analyze the path of the new media inheritance in the next chapter.The third chapter,using the "5W" theory of communication,from the five aspects of the inheritance subject,the inheritance content,the transmission medium,the transmission of the audience and the effect of inheritance,this paper makes an analysis on the superposition of the folk sports inheritance of the She Nationality under the new media environment,and makes a preliminary comparison with the traditional inheritance path based on the language media,which is intended to explain the new It is feasible and necessary for media application to inherit the path of the folk sports of She nationality,which provides theoretical basis and realistic support for the research of this article.The fourth chapter,using the network survey method to collect and statistics the application and present situation of the folk sports inheritance of the She nationality in the new media platform,and through the field investigation method,to visit the She nationality area in Fu’an,Fujian Province,and investigate the folk sports of the she Folk Sports Association,the inheritor,the school and the teachers and the She people in the she folk sports.The present situation of the application of new media in the inheritance.The survey results show that,under the new media environment,the folk sports heritage path exists: the digital platform in the exploration stage,the content of a single mobile Internet social networking platform means are backward and "Internet plus" industry platform resources need to be integrated with the shortcomings of realistic need.The fifth chapter,in the new media environment,the existing problems of the she folk sports inheritance path,based on the application theory of communication,in order to improve the cultural identity and promote the effect of inheritance,from the digital inheritance of the she folk sports,the inheritance of the she folk sports community platform and the inheritance of the "Internet +" folk sports culture industry of She nationality The three level puts forward the concept of the path,providing a realistic and feasible path for the heritage of the She nationality in the new media environment.