Study On Brand Image Strategy Of H Company Based On CIS Theory

In the increasingly fierce competition in today’s society,a good brand is a valuable intangible asset of a company,it is also an important factor in enhancing the competitiveness of enterprises and promoting their growth.This paper first describes the basic theory of CIS,then based on the investigation of H company,the development status of the company’s brand image was elaborated in detail,then we took a questionnaire survey to further analyze the existing problems,summarizes the lack of consistency in brand visual performance,brand activity promotion lacks initiative,lack of system and association of brand ideas,cannot effectively implemnent defects such as brand philosophy.Finally for the above problem,advice on internal management,product innovation,service quality and marking behavior,then makes targeted adjustments.