Research On Marketing Innovation Of SW Postgraduate Entrance Examination Education Company

With the development and popularization of China’s education,it is the goal of more college students to become highly educated and high-quality talents.According to the latest data of the Ministry of education,by 2020,the online enrollment for postgraduate entrance examination will be over 3 million compared with 2.9 million in 2019,and the current enrollment has increased to3.41 million.Although the annual enrollment plan is not reduced,the increasing number of graduate students also makes the competition pressure of postgraduate examination more and more,so the postgraduate education and training industry will have more development space and potential customers.With the rapid increase of enrollment,the continuous expansion of the market,the continuous innovation of marketing,and the continuous complication of brand competition,how to better stand and develop in the market has become a necessary problem for every postgraduate entrance examination education company.The improvement and innovation of the original marketing and service system is the key to help the company gain advantages in the industry market competition.This paper studies the marketing service system of SW postgraduate education company.Through describing the company’s business development and current market environment,this paper interviews and analyzes its employees to obtain the company’s operation,market objectives and customers,expounds the problems in the company’s marketing services,and analyzes the reasons for the problems.Finally,it puts forward the SW research and education company The innovation scheme and implementation guarantee of marketing strategy.It not only innovates the marketing strategy and marketing service system of SW postgraduate entrance examination education company,enhances the competitiveness and sustainable profitability of the enterprise,as well as the strength to cope with the current fierce market challenges and competition,but also enriches the practical application of marketing,service,brand and other related theories,and provides a beneficial reference for other practitioners in the same industry or future industry.Due to the imperfect system,backward marketing methods and channels,unclear brand positioning,imperfect student service management and insufficient marketing capital investment,SW postgraduate entrance examination education company has produced many adverse factors in the normal operation of the company,such as weak internal supervision,serious product homogenization,brain drain,customer loss,brand popularity decline and so on.In the face of the current marketing problems of SW postgraduate entrance examination education company,combined with the previous marketing theory and relevant practical experience,the marketing strategy innovation is carried out from five aspects of brand positioning,product pricing,brand promotion,marketing mode,service and management system.Then it puts forward specific implementation guarantee for marketing strategy innovation,such as changing brand marketing concept,updating positioning brand communication awareness,enhancing the perfection of student service management system,building a perfect innovative marketing system and organizational structure,flexibly using new marketing channels,strengthening the professional construction of marketing personnel,increasing marketing investment,consolidating the guarantee of resource conditions,perfecting and optimizing the system Brand marketing related performance evaluation mechanism.