Research On Brand Management In No.1 Middle School Of Huangdao

"The national long-term education reform and development plan(2010-2020)" pointed out that "to promote the development of ordinary high school diversity.To promote the diversification of running schools and expand the quality resources.Promote the diversification of the training mode to meet the needs of the development of different potential students.Explore the ways of discovering and cultivating innovative talents.To encourage ordinary high school characteristics." The characteristic of this thesis is the brand of this study.".This paper mainly aims at the problem of the brand management in the No.1 Middle School of Huangdao.Firstly,the theory of the brand management and school brand management are summarized,and according to the requirements and characteristics of school brand management,Huangdao in brand management work into the comb,were analyzed by the methods of literature research method,case method,inductive method,comparative method,etc.,that Huangdao in brand management problems,the shortage is mainly reflected in the unique,innovative and inclusive of.The reason is mainly in the homogeneous development,the theory is insufficient,and the promotion is not etc..At the same time,learn from the domestic high quality middle school Hengshui Hebei middle school,Qingdao second middle school brand management experience,Huangdao a brand management work and put forward some improvement measures.We believe that Huangdao in brand management work should be based on refining the core values of the brand,cultivating brand loyalty,enrich the connotation of brand culture and brand sustained investment and other aspects of the work.