The Problem And Innovation Strategies Of The Quiz Show

Nowadays, with the development of computer network technology, the Chinese media has received extensive ifluence, on this occasion, many TV stations in order to higer profit to break the moral bottom line, now when you open TV, you will found the TV shows are full of entainment progames, The entire television market presents an extensive entertainment. How can we create considerable economic effect in the present market,meanwhile inheriting civilization during the construction of socialist spiritual civilization shall be responsible for the history of the society and culture,The quiz show face a big challenge,This paper is try to explore a way to slove the problem.In this difficult time, the policy of " Cut back on TV entertainment" provides a rare opportunity for the TV puzzle program. Meanwhile The author found that educational programs’ s number is,Some programs survive for a long time, and some educational program ratings are dead. the homogenization of the problem has been a stumbling block, how to return to the game back to the mainstream position? The article will discuss this question.In this study, the article can be divided into four parts, The first part is the introduction, The author observes and educational programs related works and papers, combing the current educational programs related to the current situation, prospects and the current educational innovation of TV programs,These are for this paper provides the theoretical foundation and basis.The second part is from the definition of educational programs, Clear the research object in this paper, A brief educational programs in the development of China, And on this basis discusses the main characteristics of this program.The third part through to "Who is still standing" and "the challenge of cultural celebrities" two program in programming, choice of question bank, program marketing aspects such as comparative analysis,By the point and the surface for successful experiences and existing problems of the present educational program. Through the study found that: "Who is still standing" program form more abundant, Form of higher; “Challenge the cultural celebrity” is relatively simple. On the question bank arrangement, "Who is still standing" more inclined to the topic of entertainment, which is broader; “The challenge of cultural celebrities” are more difficult focus of literature and history class topics. On the new media marketing, "Who is still standing" relative to "challenge the cultural celebrities have more audience, and interactive effect is better,But they are lacking.The fourth part based on the analysis of the data results, Summed up the effective educational class television program innovation promotion strategy, The author mainly from the master program culture essence; Close to the masses, in the form of popular forms to show programs,To express Chinese culture connotation;Eyes and television brand image construction, Shape their own cultural expression, Multimedia channels linkage promotion four aspects to put forward the proposal.The innovation of the paper is combined with comparative analysis of the success and failure cases, The vertical and horizontal development of educational programs to comb, To question and solve the problem, and makes the conclusion has certain feasibility。...