Application Of New Media In Rural Public Meteorological Service In Deyang City

In recent years,the rural public meteorological service with the "three rural" industry continues to develop,and its services to farmers in the magnitude and intensity of the continuous delivery of information to farmers and provide services platform is also increasingly diversified.Only with regard to the media,the original form of transmission through traditional media has begun to "traditional media + new media" mode of transmission,with China’s rural users and mobile phone users to rapidly upgrade,new media will be more convenient for farmers to weather The use of service information.In this paper,farmers in Deyang,Sichuan Province,through investigation and study found that in the practical application of farmers in the region due to the guidance of agricultural production of meteorological information has important needs,compared with traditional media,the use of new media expectations and the use of basis.However,due to the existence of rural public meteorological media services,a single content,the guidance of agriculture is not strong,the publicity and promotion of the lack of attention and other issues led to "rural meteorological services + new media" model in Deyang rural areas have not been healthy and orderly advance.However,the rural public meteorological service + new media model has become an unstoppable development trend today.The external environment is basically formed and the audience(farmers)is the key to the application of new media in rural public meteorological services.Based on this,this paper chooses the present situation of new media and traditional media in rural public meteorological service of Deyang as the object of analysis,using the theory of using and satisfying,weighing the demand of new media,the theory of diffusion of innovation as the theoretical basis.This paper focuses on the application of new media in rural public meteorological services in Deyang City,and deduces the autonomy of rural households in Deyang’s rural public meteorological service media selection,And then demonstrates whether the current public meteorological services in Deyang city can be promoted by the new media as the communication medium,and put forward the promotion ideas and opinions of the application of the new public media services in rural areas of Deyang.This part is divided into seven parts,the first part is the introduction,including research background,significance,domestic and foreign research status,relevant theoretical basis,research ideas and methods;the second part is the Deyang city public meteorological service new media application elements,Deyang City,rural public meteorological service communication background,Deyang City,rural public meteorological service communicator,Deyang City,rural public meteorological service communication audience,Deyang City,rural public meteorological service communicator media platform,Deyang City,rural public weather service audience media equipment;Part of the public demand for rural public meteorological services in Deyang City,weigh the needs analysis,including the audience for the public Deyang City,the important public demand for meteorological services,Deyang rural public meteorological services,new media and traditional media awareness and application contrast;the fourth part of Deyang City,rural areas Public media meteorological service new media use and satisfaction analysis,including the audience of the Deyang City,the public services of public media expectations,the public on the Deyang City,the public services of public media contacts,the audience of Deyang City,rural public meteorological service model satisfaction;Part of the new rural public meteorological services in Deyang City,the proliferation of new media analysis,including ways to learn the feasibility of + new media advantages of cognition,+ new media integration basis,+ new media integration attempt to universal "+ new media" model;New media "mode,the" + new media "mode of platform construction,the" + new media "model of government support;the first,the new media model,The seven parts are conclusion and prospect.