An Exploratory Study In Fans’ Text Reproduction And Online Distribution Behavior In China

Under the three backgrounds in current China:the continual development and popularity of new media technology,the prevalence of the IP and Pan-entertainment industry,and the gradual activeness of the consumer groups grown up in Internet culture,the phenomenon of fans’ text reproduction is becoming more common and normalized.This kind of youth subculture of consumption moves to the mainstream vision,not only reflects the creativity and influence of fans’ groups and their productions,but also from shows the fact that the domestic media producers and marketers have begun to pay attention and try to cultivate and use this force from the other side.Based on the hotspot and academic background of the times,this paper stands in the ground of fans,takes the theory of fan culture research and the spectacle/performance paradigm as the theoretical basis.By using the depth interview method as well as the analysis of the text of the interviewee’s social platform,to explore fans’ text reproduction and publishing behavior.The study shows the behaviors and characteristics of fans producers before,in and after the participation of the reproduction of the text.It is found that the fans in the media landscape are both audience and performers.They are motivated by internal and external causes to participate in the reproduction of unique fans’ text,with the approach of "cross-text"and "cross-media",and strategically select the online platform to complete the individual performance in the media landscape.In view of the limitations of domestic research on the selection of standpoint and object,this paper will focus on fan producers’ behaviors behind the fan text.By drawing lessons from previous research results and analyzing the interview data,we try to extract their commonality in production and communication behavior from diversified fan groups,and provide some new perspective and realistic basis for new media fan culture and fan behavior research based on China.In the practical and application significance,this study hopes to provide some reference or inspiration for the domestic media products producers or marketers in consumer insight,cultural products production,promotion and operation.