| In recent years,as the network environment is optimizing and the smart mobile devices are popularizing,short-videos are developing fast into a new way to carry contents,and become into the main form of producing contents by online celebrities.The fast development of short videos depends on the current new media environment.As a new thing,short-videos are still in their rising period of progress,and have very broad development space.Papi Jiang is the most representative person among the online celebrities’ short-videos in our country.As a short-video online celebrity,she obtained RMB 12 million financing and got the first shoot of new media advertisement with RMB 22 million in out country.This news is a milestone in the history of new media in China.Papi Jiang is popularizing as the online celebrities’ short-videos are developing.Therefore,the study of online celebrity type short-videos’ development status and trends based on Papi Jiang has the meaning of reality and theory for the future development of it.This study is mainly including four aspects.The first aspects is to analyze the growth of new media background of web celebrities’ short videos which concludes that the rise of online celebrities’ short-videos is the result of era developing;In the second part,this study sorted the online celebrities’ short-videos development process,and it explained the online celebrities’ short-videos current status in our country from three aspects which are contents producing spreading methods and profits;In the third part,by explaining of the popularizing process of Papi Jiang,it summarized the reasons of her success and the problems she still faced.This will be useful for the reference of celebrities’ short-videos development in the future;In the forth part,according to the analysis of online celebrities’ short-videos current situation and the successful representative ‘Papi Jiang’,it predicted the online celebrities’ short-videos future development trends and potential problems in our future. |
PDF Full Text Request