The Research Of The We Media Papi Sauce From The Perspective Of Communication

In the era of new media,with the increasing enthusiasm of network users to participate in the dissemination,more and more WE Medias appear in the vision of people.However,though the number is more,the number of the people who’re really good and popular is very rare.In this context,as the 2016 first net red,the Papi sauce appears in people’s vision.With homemade short videos,this woman known as "set beauty and talent in a woman" shoots to fame in the major network platform,and gets millions of financing.She has become a legend in the history of the red net capital.However,behind the explosion of the popularity in a night,there is not just a fortuitous opportunity to favor,and also a necessity return after her long-term accumulation and efforts.The popularity of Papi sauce contributes to its type of topic,role playing,artistic expression,transmission characteristic and time background.In terms of topic type,it can divided into three kinds: holiday hot spots,ridicule satire,and daily humorous.This three kinds of topics are close to life and novel,point out all the problems of our society and therefore are very popular with the audience.On the role play,she plays multiple roles,shaping a personalized image,therefore has the very strong attraction to the audience.In art expression,simple set along with the gender,and she is skillful at video synthesis of technical,pull into the distance with the audience.On the propagation characteristics,she has realized the transmission subject personalization,such as labeled and personal brand,and concentration of fragmentation narrative.Delivering content go with the tide: to choose hot topic and use the expression which direct to social problems.Transmission diversity: platform integration across media composite transmission and the program strategy which is crowdfunding.Positioning accuracy: launched precisely to the audience on demand and satisfied audience demands.Communication effect of long-term: from the shallower to the deeper on cognition,entertainment and relaxing on the emotion,and the interaction of action.Of course,there are also some deficiencies of Papi sauce,such as the resolution of the mainstream culture,excessive "vulgarization" form of expression,stimulate the false consumer demand.Therefore,it is recommended that the Papi sauce should enhance self-respect consciousness and moral accomplishment,and all the people should promote cultural grade and media literacy,strengthen the supervision and management and legal norms.The important implications which Papi sauce provide to the media are three aspects :Promote personal charm and build individualistic brands;Insist the belief that content is king and create fine products;Improve the interaction with the audience,and strengthen the user faithfulness.