Shenzhen Dongmen Pedestrian Street Upgrading And Development Of Countermeasures

With the deepening of the reform and opening up and economic development, Commercial pedestrian street has become an important factor in the improvement of commerceandtrade. Shenzhen Dongmen Pedestrian Street has deep commercial and cultural traditions, carrying the Shenzhen city culture and the public recognition of the city. Since the1990’s, The Dongmen pedestrian street has been fully developing its historical and cultural superiority.Active play to adjacent to Hong Kong, The Natural advantages such as closely and convenient of transportation, With its trend of fashion. Quality and cheap clothing wholesale and retail of striking, Gradually formed agglomeration effect, Becoming the traditional core business circle of Shenzhen. Along the success of block in1999’s reform. The Dongmen pedestrian street in the rising number of brand companies, The District’s environment and management got better. Blocks into business, tourism, tourism, As one of the modern streets. Was named the national first batch of famous galleria,Especially favoured by the foreign coaches、athletes in the universiade, By the media as"The second universiade village"Dongmen pedestrian street in the luohu district is the traditional core business district of Shenzhen, Commerceandtradeis one of the Louhu’s four pillar industries, Clear the luohu district of shenzhen in2010to build international consumer center, And the Dongmen pedestrian street is the important one of "The golden triangle"in the international consumption center of Luohu district. the importance is highlighted.In recent years, The external environment、Market demand and consumption pattern of Shenzhen Dongmen pedestrian street is undergoing profound changes. New gallerias emergeinlargenumbers around in Shenzhen constantly, Consumers put forward higher requirements to block upgrade.Whether Shenzhen commercial pedestrian street can save for a rainy day or not which will have a directly influence on the new round of galleria competition, Occupy vantage point or not. In order to achieve the nice and fast development of Dongmen pedestrian street, Must strengthen the development and research of galleria, Find their own advantages and disadvantages, Facing the opportunities and threats analysis, Promotion of formulate corresponding countermeasures. This study not only for the Dongmen pedestrian street merchants a positive help in the new period to adjust business strategy, also to promote the competitiveness of the pedestrian zones, Expanding the block’s development of influence and impact, And the future development also has certain reference value.Integrated use of modern management theory, Based on collected the Dongmen pedestrian street’s current Development Status information, Introduces distribution of pedestrian street development theory and Shenzhen business circle both at home and abroad, Analyzes the macro background of the development of the Dongmen pedestrian street, Analyzes the achievements and hierarchical structure characteristics of blocks in recent years, through the SWOT analysis, analysis its advantages, disadvantages, external threats and opportunities, and puts forward the grasping the core of people-oriented, promote the coordinated development of economy, culture, and social position; In route choice to grasp characteristic dislocation development, giving full play to the advantages of traditional commercial civilization history, adhere to the direction of fashion trends, adhere to the people-centered four guide; On upgrade development, and puts forward the new mode to introduce website+entity shop to improve individual consumption, increasing revitalize the idle property, pay attention to give play to the role of industry associations, upgrading and restructuring high-end goods and leisure travel comprehensive neighborhood, optimizing block of public security and the shopping environment, strengthening the reading letter civilization construction, strengthening the brand publicity’s six measures; Optimization blocks and management mode, improving transport and logistics facilities, Increasing investment and improve the management level of the three upgrade safeguard.