Present Development Situation Of Yanji City Department StoreBuilding Problems And Countermeasures

Store services is a people's daily life is inseparable from the industry, and the development of Yanji City department store industry has been a history of 70 years of rapid development. In Yanji City department services experience, there is a period of 10 years to reach a rapid development, restructuring of state-owned enterprises and slowly, gradually expand the size of the business, sales are stronger step by step, but since 1996, the traditional department store Yanji began to decline, from a historical perspective, in the long-planned economic system, the various parts of the country are in the blind development of large shopping malls, department store retail industry makes building much faster than people's actual purchasing power, and therefore has been found mismanagement, even collapse shut down and so on. In the course of the rise and fall of the department store services, lessons learned, nothing more than that the business location also lacks innovative business features, the new format mode to capture market share and so on. Therefore, the development of effective adjustment department store industry, economic development, improvement of living standards, market liquidity has important significance.Based on the status of development of the domestic department store industry, trends, and developments in Yanji City department store industry's resolve to Yanji department store as a case specific analysis, because this case is a microcosm of the department store industry in Yanji, the real reaction out of the Yanji area department store industry experienced enterprise reform to traditional department stores to the current leisure and shopping center, from state ownership to the traditional department store, we have to go through reform and innovation, which is the transformation of traditional department stores only way to a modern department store. In this paper, Yanji City Department Store as case analysis, pointed out a few issues to think deeply, summed up a few problems currently exist in the department store industry as well as department stores currently have to face practical problems:First, the concept of development somewhat traditional; two are trade barriers, low degree of openness; Third, the internal structure of imperfect management system a gap; Fourth, the lack of specialized personnel.In this paper, Yanji Yanbian Korean Autonomous Prefecture department store department store industry as a representative of the enterprise, focusing on development of empirical analysis from Yanji department store, and learn from the development experience of the developed areas of advanced retail enterprises, put forward a four-point Development Strategies:First Update Business leaders traditional philosophy, opinions and recommendations adopted by the parties, by the concept of the new generation of active, choose the best; Second, accurate positioning of the enterprise, to identify strengths and seize the advantage; Third, learn from the outside world success stories identify defects and deficiencies, combined with the actual situation of our corresponding adjustment and reform; fourth is absorbed Gaocai High Commissioner talent, can truly personnel are not lost at work, maximize efficiency.