| The traditional department store industry in human resources,often has the characteristics of large demand for staff,frequent staff changes and so on.Under the condition of high work pressure and intensity,the staff turnover rate continues to rise,which brings great challenges to the development of traditional department stores.Therefore,the study of the traditional department store staff turnover situation,find the real reason of staff turnover,and formulate countermeasures for the loss,which has a positive role in stabilizing the staff and improving the comprehensive competitiveness of enterprises.JH department store is a traditional department store founded in 2002.In recent years,with the vigorous development of e-commerce and the successive opening of many large shopping centers in the city,the loss rate of associated employees of JH department store remains high.The loss of associates not only increases the cost of recruitment and training for stores and suppliers,but also wastes a lot of manpower and material resources.What’s more,once affiliated employees join the competitors’ enterprises,they will bring the loyal customers trained in the original counter to the competitors’ counter,which further increases the competitive pressure of the original department store.In order to make an in-depth study of the problem of joint venture staff turnover in JH department store,this paper adopts a variety of research methods,such as questionnaire,literature research,personnel interview and so on.Taking the salary and welfare,staff training,staff management and other aspects of joint venture employees as the starting point,this paper makes an in-depth analysis of the external main reasons for the high turnover rate of joint venture employees,such as the internal competition of the industry,the transfer of employees to other industries due to the high income of emerging industries,etc.;while from the internal analysis of department stores,the main reason is that the salary of employees is not guaranteed and the staff training system is not guaranteed There is a lack of mass,the store management mode needs to be upgraded more scientific and perfect,and the employees lack the sense of identity to the corporate culture.In order to solve the problem,we should reform from different aspects,such as improving the salary and welfare of employees,improving the working conditions of employees,and paying attention to employee training.In addition,the stores should also work with suppliers to develop a scientific and reasonable salary system,and use a variety of incentive measures to improve employees’ work happiness.Constantly strengthen the construction of corporate culture and enhance the cohesion of the staff team.Through practical improvement measures,reduce the loss rate of joint venture employees,enhance the stability of joint venture employees,so as to ensure the healthy and orderly development of all brands,and constantly enhance the comprehensive strength of the enterprise.In this paper,JH department store associate staff as the research object,according to the accurate data of associate staff turnover obtained from JH department store personnel department,combined with the actual situation of the enterprise,using a variety of research forms such as questionnaire,interviews with personnel at all levels,from the macro and micro aspects,the causes of associate staff turnover are analyzed in depth,and practical countermeasures are put forward It is suggested that not only the turnover rate of joint staff in JH department store can be reduced fundamentally,but also the reference and reference can be provided for other peer enterprises in solving this problem. |