International Engineering Contracting Business Competition Strategy Research Of FHEC

Along with economic globalization, countrie s closer economic ties, which also led to the international engineering contracting market's rapid development, especially in Africa, Southeast Asia and the Middle East market development is even more alarming. CCCC FHEC have as a port and waterway construction general contracting premium quality large-scale construction enterprises, the development of international engineering contracting business has 30 years of history. In the three years of development history, CCCC FHEC overseas business development has made some achievements, and begun to take shape, and more importantly, in the cross FHEC accumulated valuable experience in international projects. In addition, China's “going out” strategy to actively promote China's foreign engineering contracting industry also has been growing rapidly. The face of the good momentum of development of the industry, in the cross FHEC necessary to seize the strategic opportunity to further advance the development of its overseas operations. However, opportunities often and challenges in the new era, the face of the new environment, right in the cross FHEC external environment in which to conduct a comprehensive, careful analysis, CCCC Fourth Harbor Bureau to develop overseas development strategy is of great significance.Article selected CCCC FHEC occasion engineering contracting business research objectives, the domestic and international economic, legal, and construction markets and other external environment changes, the use of normative analysis, empirical analysis and comparative study of t he method of the company's international engineering contracting business strategic issues for a more in-depth study. First, through the company's current international engineering contracting business, analyze the situation, the full sum up experience, lo oking for gaps; followed by the international engineering contracting business, the company will face the external macro environment analysis, a clear development environment, opportunities and threats facing; Next, analysis of internal strength, clear the company's strengths and weaknesses. Clarify the company's international business development project contracting direction, goals and strategic priorities, and internal and external environmental analysis under the circumstances, the company's “international engineering contracting business plan for the overall development, competitive strategy formulation travel alienation from the business differentiation, market diversification, management and marketing of differentiated differentiated four levels proposed specific strategies.For the good implementation of the strategy, the paper proposes specific safeguards, including: optimization of the organizational structure, the introduction of international talents, establish a performance evaluation system, s trengthen the international project risk control and reshape international corporate culture.