Research On Competition Strategy Of Changfeng Motor Independent Brand

In recent years, the SUV market keep continues growth in high speed, already became the most focus market segment by customers. Among them, the Chinese independent SUV brands make the strong performance, especially in the cheap and middle level, Chinese independent SUV brands have occupied the main part. Next stage, with continues extension of joint-venture brand and the fierce competition among the independent brands, the competition in SUV market will be more and more serious. Changfeng Motor as the independent SUV car manufacture should be positive in researching and creating the development strategy, making out the competition strategy and achieving the win in the competition.The paper makes a deep research to the competition situation of the domestic independent SUV brand. The paper analysis the inside and outside environment of Changfeng Motor independent brand business in combination with the strategy analysis method, and explain the status and existing problem of Changfeng Motor. On the basis of this, the paper makes out the competition strategy for Changfeng Motor brand, promotes the detail context of differentiation competition strategy. At last, the paper also makes a deep research to the obstacles and safeguard measures of the implementation of Changfeng Motor independent brand competition strategy.With serious inside competition of domestic SUV market, researching and making out competition strategy is the necessary method to realize the sustainable development of Changfeng Motor brand, which has been very important meaning. The paper thinks Changfeng Motor should take the advantage and look for SUV market correctly, make the differentiation strategy way. On the one hand, Changfeng Motor should keep creation in the aspects of brand, marketing, service and technology to improve the competition power. On the other hand, it should make safeguard measures from the aspects of organization structure, talents, technology creation and capital. Only by concentrating the advantages, integrating the resource, keeping creation could realize the willing of leading enterprise in SUV market segment for Changfeng Motor brand.