Research On The Strategic Effects Of Changfeng Motor's Share Transfer

The automobile industry is the national economy important pillar industry, in the national economy and social development plays an important role in. In2009China promulgated the" national auto industry adjustment and revitalization planning" will promote the merger and reorganization as part of China's automobile industry restructuring and revitalization of main task, clearly support the BAIC, GAC, Chery, heavy truck and other automotive enterprises to implement regional merger and reorganization. Under this background, to achieve an advantage complementary, powerful powerful combination, Changfeng Group with Guangzhou automobile group according to national industry policy and enterprise own strategic development, both in May21,2009signed the" Hunan Changfeng Motor Manufacturing Company Limited share transfer agreement", Changfeng Group will hold the Changfeng automobile stake transfer to Guangzhou Automobile Group, the number of shares transfer accounted for29%of the total share capital of Changfeng automobile.In this paper, by using the method of literature review, case analysis and other research methods, combined with strategic management theory, marketing theory to the Changfeng automobile transfer of shares after the strategic effect optimization problem to carry on analysis, analysis of mergers and acquisitions, mergers, including the scope of the acquisition of the concept definition and difference, our country enterprise stock transfer the development process and motivation, in-depth analysis the Changfeng automobile stock transfer the background, motive mechanism, cooperation plan and model, and the Changfeng automobile transfer of shares after the strategic effect of the comprehensive evaluation, aiming to explore the Changfeng automobile transfer of shares after the strategic effect optimization approach. This paper argues that the Changfeng Group with Guangzhou automobile group two M&A, not only in favor of Hunan auto industry bigger and stronger, but also conducive to the promotion and development of Chinese automobile industry. At present, the Changfeng automobile transfer of shares after the strategic effect has appeared initially, these effects mainly manifested in several ways:one is the brand effect gradually, the independent brand forces continue to grow; the two is the financial effect already saw effect, total assets and enterprise profitability improved steadily; the three industry is increasingly obvious effect, the production efficiency and the product development have a major breakthrough; four is the market performance of continuous improvement; five, management to continuously improve the structure, main economic indicators in the fusion of the first year to achieve a comprehensive span.On this basis, changfeng motor company transfer should be further optimization strategy after effect, specifically can start from the following several aspects:the fiest is to expand the marketing network and expand the network marketing terminal; the second is to strengthen the construction of organizational culture, and achieve common values, realize the organization of information communication between members, transfer the common value idea; the third is fully respect and consider the staff reasonable requirement of the enterprise and staff to achieve common development; the forth is to strengthen with the GuangQi group technical force restructuring, make full use of GuangQi group powerful technology research and development system, and realize the restructuring of the technical strength and ascension; Five is should speed up and mitsubishi cars comprehensive joint venture cooperation of the pace, increase from MMC introducing new models of strength, rapid promotion company car sales, so as to improve the company's core competitive ability.