Research On Development Problem And Countermeasures Of Rural Tourism Of Zhuanghe

Rural tourism, as a new form, is the product of tourism developing to a certain period. It flourished in the villages near the outskirts in some rapid economic developing cities. As a tourism form occurring in the rural areas, rural tourism appeared in Europe in the 19th century in the first place, with more than 200 years of history. In China, rural tourism began in the 1980s, but still in its infancy now. However, the strategic significance of rural tourism development has been widely recognized. When it comes to Zhuanghe, rural tourism has the strategic significance in pulling the whole city’s economic development.This paper, taking the development of rural tourism in Zhuanghe for study, investigated the development of rural tourism and analyzed the data, using methods of document collection, site visits and questionnaires. It deeply investigated rural tourism resources, development of molding rural tourism product and developing achievements in Zhuanghe. The survey found that Zhuanghe is rich in tourism resources, with huge potential for developing rural tourism. As the rapid development of rural tourism in Zhuanghe, many problems and contradictions are coming out, to sum it up, which show in the following respects:unreasonable resources exploitation, single product structure, narrow marketing channels, no supporting infrastructure and imperfect management and service.In response to these problems, the writer starts to prove the program by applying tourism, management and other related theoretical knowledge and learning from the successful experience at home and abroad, in order to provide a more accurate reference for the policy, measures and related decisions for rural tourism development in Zhuanghe. After verification and analysis, the author summarizes three suggestions to accelerate the development of rural tourism in Zhuanghe:First, make a unified planning of rural tourism. Formulate scientific and rational rural tourism master planning; develop tourism projects with Zhuanghe characteristics. Second, improve the supporting elements. Accelerate the improvement of rural tourism environment and infrastructure, develop rural tourism products profoundly, enhance reception capacity. Third, improve the institutional mechanisms of rural tourism development. Establish a diversified investment mechanism, focus on advocacy and planning, expand the market, establish mechanisms for the government to run a unified management.