Research On The Path To Improve The Quality Of Tourism Experience In Zhanqi Village,Chengdu

Rural tourism,as a new form of tourism,has enjoyed vigorous development since the end of the 20 th century.It has played an important role in adjusting the industrial structure,stimulating the rural economy,and assisting in poverty alleviation and rural revitalization.Therefore,the experience quality of promoting the development of rural tourism has become one of the hot topics of scholars’ research.This article takes Zhanqi Village,a beautiful leisure village in China and one of the first national key rural tourism villages in Chengdu,as the research object to evaluate and analyze the quality of its rural tourism experience,which helps to coordinate and optimize the development path of rural tourism in Zhanqi Village.As a4A-level scenic spot,Zhanqi Village in Chengdu is a typical case of transforming the achievements of new rural construction into tourist attractions.This study has important reference significance for the construction of village scenic spots in rural revitalization.This article summarizes domestic and foreign research literature,references empirical research results of domestic and foreign scholars on the quality of tourism development experience in different cities and regions,and combines the actual development of rural tourism in Chengdu Zhanqi Village to select and optimize the tourism experience quality factors in Chengdu Zhanqi Village,Finally,an experience quality factor indicator system is constructed consisting of five dimensions: "environmental atmosphere","planning and design","activity experience","tourism services",and "infrastructure".Using the analytic hierarchy process to calculate the weight of evaluation indicators,combined with the current development situation of Zhanqi Village in Chengdu,collect relevant data through the form of questionnaires,assign comprehensive weights based on the questionnaire data and expert scores,and calculate the indicator score values of five dimensions and the overall final score as the evaluation results.The research results show that the rural tourism experience of Zhanqi Village in Chengdu has the characteristics of diversification and systematization,and there are significant differences in the quality of its tourism experience at different dimensions and levels.Among them,the three dimensions of "environmental atmosphere","planning and design",and "tourism service" have good experience quality.The experience quality of "planning and design" is at the midstream level,and there is still considerable room for improvement.The worst experience quality is "activity experience",and there is a significant gap with the other four dimensions,reflecting that although the development of rural tourism in Zhanqi Village in Chengdu is relatively mature,there are still significant shortcomings,especially in the supporting level of activity diversity,interest,and attractiveness,which does not match the rapid development of rural tourism,and there may be a lag in the future,To some extent,it will restrict the development of rural tourism in Zhanqi Village,Chengdu.Based on the research conclusions,the author proposed seven development suggestions for reference,including giving full play to the advantages of natural ecology,strengthening the excavation of local culture,optimizing the spatial layout of rural tourism,promoting the development of tourism activities,developing night tourism products,improving the details of rural services,and improving the brand of rural vacation.