Research On Innovation Mode Of Kindle Electronic Product

With the development of economy and the progress of science and technology, there is more and more demand of electronic products. With all kinds of electronic products emerge in endlessly, the consumers have much more choices and the product manufacturing enterprises have much more challenges. Product innovation become the strategic choice for majority of enterprises, however, product innovation is facing the integration problems of new products, new technology and new market which is the problem of product innovation mode, products innovation mode is one of the core competitiveness of modern enterprises.This dissertation studies amazon's Kindle e-readers product innovation model building problem. Amazon is a large Internet e-commerce company which has a good advantage at network marketing, Kindle electronic product production and sales is a small part of its operation. But compare with other equipment manufacturers Amazon not adept in the production and sale of the electronic equipment. One of the key of the Amazon's attention is the innovation of Kindle electronic product. It is necessary to set up suitable and competitive product innovation mode for Kindle e-readers product.Firstly, research on the current situation on the Kindle electronic product innovation, SWOT analysis is be used to ensure the strengths, weaknesses, opportunities and threats of the Kindle electronic product in the Chinese market, then summarized the existing problems of Kindle in the electronic product innovation. The important way to solve the above problems is that to establish an effective product innovation mode.Secondly, the dissertation analyses the connotation of product innovation and divides the process of product innovation, and researches on the different product innovation model and its characteristics and application, and discusses the Kindle electronic characteristics of each stage in the process of product innovation, and combined with the theory of product innovation patterns and the different stages of innovation process of product innovation patterns, then pushes a innovation model of Kindle electronic product.Thirdly, the dissertation analyses the system characteristics of each stage of product innovation patterns, establishes system dynamics model of Kindle products innovation modes in different stages, and simulation each model, then verify the exactness of the different stages model.Finally, safeguard measures are proposed to measures that innovation model of Kindle e-readers product can effective implementation. The research results of the dissertation can effective guide Kindle product innovation to meet the diverse needs of consumers, and help Amazon Kindle win the market competition and development for a long time.