Research On Development Strategy Of Harbin W Department Store

In recent years, with the development of the world economy, China has further strengthened the reform of market economy system and the rapid development of the network retail, which makes the department store industry in our country have a huge impact. In the current form, the department store industry how to find the correct development strategy to enhance the competitiveness of enterprises, the development of efficient market strategy and improve the service level, the development of the enterprise is very important.Taking Harbin W department store as the research subject, the development strategy of W department store is deeply studied. The aim is to provide the basis for the future development of W department store in Harbin. Through investigation, analysis of the strategic environment of W department store, combined with the strategic environment SWOT analysis of W department store, find out the opportunities and threats of W department store, and combine the advantages and disadvantages of W department store, and propose the development strategy of W department store.The development strategy of W department store is carried out in detail, and the depth of each strategy is analyzed, and the company has expanded its famous brand, created its own brand, created service brand, brand differentiation strategy, marketing strategy, marketing strategy, service differentiation strategy based on high quality purchasing guide service, high quality service and excellent service. In the company's steady development stage through the reasonable cost control to enhance the enterprise competitive cost leading strategy; the talented person introduction, training, safeguard the talented person strategy; as well as the development electronic commerce, O2 O and so on new business model innovation strategy.Through the adjustment of the organizational structure, the new management objectives to adapt to the strategic development of the organization structure; optimize the internal operating conditions, improve human resources system, strengthen the enterprise financial management and other measures to establish and develop the strategy to adapt to the enterprise system; the establishment and development strategy to meet the enterprise culture three aspects to provide protection for the company's strategy.