The Study Of Development Strategy Of Wuhan Local Z Department Stores

As an important operational form of Chinese retail enterprises,department stores once played a leading role in commodity circulation.With the rapid development of China's economy,consumer goods are changing from basic living consumer goods to service-oriented consumer goods,and residents' consumption places are also changing from traditional department stores to e-commerce platforms,and the survival and development space of traditional department stores is being greatly squeezed.Although the pressure of traditional department stores has been alleviated through the development of online sales,the development speed of traditional department stores is still slowing down.So,this paper takes Wuhan local Z department store as an example to study.Established in Zhongnan Road Business District,Wuhan District,Hubei province in 1985,Wuhan Z department store was a large commercial retail enterprise,which is mainly engaged in commercial retail and wholesale business.The Wuhan Z department store has been growing up in the Wuhan local market for more than 30 years.Through the reform of the joint stock enterprise in 1993,the state holding listed on the Shenzhen stock exchange in 1997,the Wuhan Z department store has developed from a single traditional department store to an enterprise group of multiple formats,chain operation.In recent years,the profit of Wuhan Z department store has been decreasing year by year,and the strength of enterprises has gradually weakened,and the influence of localization business has declined.This paper is aimed to Wuhan local Z department store,on the premise of combing the development process of Z department store in our city,we explored the development strategy of our local entity department stores.This paper first studies the related theory of enterprise strategic management,the basic process of strategic management and the applicable method of strategic analysis.Secondly,introduces the basic situation and management mode of Wuhan Z department store.Then,chooses the SWOT strategic analysis method to the internal and external strategic environment of the Wuhan Z department store,analysis of advantages,disadvantages,opportunities and challenges and the formulation of SWOT strategic model,make readers understand the strategic position of Z department stores as a whole.Finally,make strategic choices for the development strategy of Wuhan Z department stores,get the strategic objectives,business strategies and functional strategic plans suitable for the strategic development of the Wuhan Z department stores,it also analyzes the foundation and guarantee for the implementation of Wuhan Z department store development strategy.