The Research On Formulation And Implementation Of The O2O Strategy For HX Corporation

HX company as a food processing private enterprises, the rapid development of the real economy has brought its traditional for quite some time. But with the increase of downward pressure on economic environment, the massive influx of foreign food, consumers purchase choice and the way of diversification, especially in the food industry in our country safety scandals, to the sustainable development of the HX company has brought great obstacles. And O2 O e-commerce operations, as a new way of operating, has tremendous advantages compared with traditional business operations, such as can breakthrough the limitation of time and space and regional, collect more business orders, increase trade opportunities, improve the trade efficiency, reduce business operating costs, etc, and the openness of the O2 O HX company can effectively get rid of the plight of narrow market, make the company to mature and other large and medium-sized food enterprises have the opportunity to compete. This article will O2 O e-commerce operations as the research direction, to research and analyze online business integration, HX company to put forward the development strategy of O2 O transformation, efforts to build up the HX company’s new competitive advantageBased on HX company as an example, for small micro enterprise internal and external environment for the development of O2 O system is analyzed. Steady growth of Chinese economy, the policy advantage good leaning and technical progress are such small micro enterprise development for HX company O2 O created good conditions. Although now electricity industry competition is intense, HX company itself in such aspects as capital, scale also has some problems, but as long as slowly but surely, steady progress, O2 O will inevitably become the HX momentum for the development of the company.The article also provides the HX company O2 O content of the choice of development strategy and implementation measures. HX company is from traditional enterprises to O2 O, enterprise development in different stages of development is bound to take a different development strategy, establishing reasonable on the development of the O2 O development strategy objectives and long-term development goals, choose platform can give full play to their own advantages, to the company’s "fist" products, quickly open the market leading consumer spending habits, and cultivate a sticky, ultimately win the market recognition.