Research On The Niche Strategy Of Guangzhou XC Small Micro-Entrepreneurial Enterprises

In the context of slowing world economic growth,The Chinese government hasand will continue to adjust its economic policies,The implementation of decentralization,For each product circulation industry?Manufacturer company?R&D enterprises to provide technical and financial support services,Deepen reform,explore new economic growth point?Small and medium enterprises,As an important part of the national economy,In providing labor employment opportunities?Stimulate market vitality and so on,All play an important role?The new government will give full play to the vitality of small and medium-sized enterprises as an important means to expand domestic demand and maintain good momentum of economic development.But even in today's national policy to support small and medium enterprises entrepreneurial environment,The survival rate of small and medium enterprises in China is still very low.Global integration today,Small and medium enterprises not only to face domestic competitors,but also to face competitors from abroad,Not only to face the competition of peers,there may be faced with cross-line competition.According to statistics,China's newly established small and medium enterprises to survive more than 5 years of business less than 7%,Surviving more than 10 years of business less than 2%,In other words,98%of small and medium enterprises,in the establishment of 10 years or less closed down.Therefore,when the global integration of the environment,How to improve the survival rate of start-up small and medium enterprises,So that small and medium enterprises in large enterprises at home and abroad monopoly market to find their own living space,Is a strategic issue that we must study seriously.In this paper,on the one hand,starting from the characteristics of small and medium-sized enterprises,Research start-up small and medium enterprises from the beginning of the creation of long-term strategic planning,Determine the strategic objectives of the enterprise for a certain period of time,To ensure long-term survival and achieve sustainable development,To develop long-term,overall planning and strategy.The model of enterprise strategy is divided into two parts:strategy formulation and strategy implementation.Business strategy is to determine the basic objectives and objectives of the enterprise,Choose the way to achieve these goals,And to achieve these goals and ways to allocate important resources to the enterprise."The business strategy must deal with therelationship between the corporate environment and the internal organization,So that the three coordination between each other to achieve dynamic balance.On the other hand,this article to Guangzhou XC company as an example,From the beginning of the creation,that is,according to the existing resources,Using SWOT analysis for enterprise analysis,Develop a strategic plan for the enterprise.Start-up small and medium enterprises,Due to their own strength is limited,Can not directly and international large enterprises or industry giants directly compete for the market,So choose the competitive environment is relatively less aggressive niche market as a market entry point,More conducive to the creation of small micro-enterprise survival experience and accumulation of funds.This paper will use SWOT analysis of the start-up production of small and medium enterprises,In the niche market ignored by industry monopolists,Make full use of the flexibility of small businesses,innovative,choose their own professional counterparts,pre-rich work experience or market resources?enable enterprises to survive the survival time,And in the niche market for the provision of products or services in the process,And gradually improve the management level of enterprises,improve the enterprise mechanism,the establishment of brand reputation.Through the study of this paper pointed out that start-up small and medium enterprises,First of all to foothold in the present,the use of existing resources and advantages,the establishment of niche market strategy,Smooth through the survival period.Second,look long-term,From the beginning of the creation,for enterprises to develop long-term development strategy,So that small and medium enterprises from small to large,smooth growth transition.