Changchun “Tian Mao Lake” Real Estate Projects Design Experience Type Marketing Plan

The development of Changchun's real estate market relative to the domestic firsttiercities,which belongs to the tage of urban development. Research on one of the city's real estate market is nearly ten years since it began to gradually appear. In 1999, Wanda real estate in Changchun, the entire real estate market is a "marketing" concept, the "soft" campaign just in the market rise. So, the research of the realestate marketing Changchun is late. After fifteen years of development, the steady speed ahead, 2002, Vanke, the sea in Changchun, beginning with "brand competition" mode. Changchun City realestate marketing can just enter the orbit. For the "experiential marketing" the study is not special, and even the whole country of experiential marketing research is very little. Especially in the inland city of Changchun, halfayear is winter, capable of marketing experience, time and resourceis very precious. Therefore, esearch on the "experiential marketing" real estate marketing becomes more and more important.The whole of Changchun "the days of Mao Lake" project of experiential marketing schemedesign, first of all, is a kind of innovation mode study of a new type of experientialmarketing,applicationin resourcebasedproject hastheunique property of experiential marketing,summarize the operation experience of twoyears. Secondly, through research, design a new 2015 new experience mode. In this study, all on the real estate to high-end villa project on the new marketing model innovation, find out and summarize,will be able to lead a marketing anew theoretical foundation.. Third, to enable customers to further their training projectexperience and life style of golf,the influence brought to future living level and taste.The whole of Changchun "the days of Mao Lake" project of experiential marketing schemedesign, first of all, is a kind of innovation mode study of a new type of experiential marketing,application in resource based project has the unique property of experiential marketing,summarize the operation experience of two years. Secondly, through research, design a new2015 new experience mode. In this study, all on the real estate to high-end villa project on the new marketing model innovation, findoutandsummarize, willbeableto lead a marketing anew theoretical fou ndation.. Third, to enable customers to further their training projectexperience and life style of golf, the influence brought to future living level and taste.Through this research, research results will be able to reverse the innovative application ofexperiential marketing in real estate marketing link. In the market is becoming more and moreserious today, in the innovation of marketing mode of research will need to be well versed inwisdom. Especially in the consumer groups havebeen increasinglyrationalmarketenvironment, themarketing experience int o the heart of the feelings, it is particularly important and protruding. Therefore, is imperative for the study of experiential marketing a resourcetype villa project in the. Hope that through this research, to create a new field for the industry'smarketing concept.