Research On Network Marketing Strategy Of TD Auto Sales Service Co

Today, the Internet has penetrated into every aspect of people's lives, and make to the enterprise management has brought new opportunities and challenges. With China's rapid growth in auto sales, auto companies in addition to product quality, performance, appearance and other aspects of upgrading, more in the marketing competition. Widely attention automobile network marketing as a new marketing mode by the industry. TD auto Sales Service Co as a Shanghai Volkswagen Skoda brand auto sales for the main business of the enterprise, in order to gain a firm foothold in the new market environment, exploration and practice of the network marketing is the only way.In this paper, on the basis of advanced network marketing concept and related theory, aiming at the problem of network marketing present situation, TD auto Sales Service Co, by analyzing the macro environment, micro environment and SWOT, around to meet customer demand as the core service, in order to strengthen customer loyalty as the core brand, to promote public awareness as the core lifting type, in order to achieve online sales as the core of the sales of four in one network marketing, network marketing model "brand+ information+ service+ market investigation" four in one, including shopping car city, loan to buy a car, car accessories, car insurance, garage, car maintenance, car spare parts, second-hand car, rent a car, online booking, club, members 12 part website framework construction, develop the search engine marketing, permission email marketing, network marketing, blog marketing, viral marketing combination of network marketing strategy, proposed the implementation of company network marketing effect evaluation method. Through the implementation of a series of network marketing strategy, TD auto Sales Service Co can obtain the advantage in the competition in the new market environment, to provide reference network marketing practice also hope for the many domestic automobile dealers.