Research On The Marketing Mode Of Automobile Network Community With A Case Of Automobile Distribution Group

Online communities have the characteristics of anonymity and interactive communication,can satisfy personalized ideas,not restricted by time and space,thus attracted hundreds of millions of Internet users,they constitute a considerable scale of purchasing power of consumer groups;Network community with a large amount of data and information of community members,including members of the registration of personal information and open information exchange in the community,through the analysis of these data and information,help to accurately understand the consumer psychology of community members,behavior and value orientation,to identify the needs of consumers;Network community is a social and business information communication platform,members can come from all over the world,an information can almost no cost spread through touching every corner of the world at the same time,greatly reduces the information search costs,which means the network community has a large potential value;Network community is a very good business platform,service businesses can on the platform selling services and products of high quality.Network marketing mode of community is was put forward by some scholars in recent years,and got very successful application in millet marketing model.As the profits of the automobile marketing group with the influence of various factors,is becoming more and more low,even have reached the edge of the unsustainable innovative marketing mode,change the marketing strategy is imminent.This article mainly through millet online community marketing model,SWOT analysis methods to analyze the marketing pattern of millet pros and cons,and then SWOT analysis scheme of automobile marketing mode to find commonality that both of the two user groups are larger and differences such as the automobile network marketing mode of the community of related industrial chain more complicated than the mobile phone industry chain,etc.The construction of network community marketing model ispresented by considering the matters needing attention,so as to provide theoretical reference for related research.