Research On The Marketing Strategy Of Huawei Automobile Network In Hunan

Automobile industry has been developing rapidly,automotive electronics business origin earlier,from 2012 to this year in recent 4 years the pace of development is faster,many automotive e-commerce sites have under the premise of the market just started quickly to seize the market opportunities,vehicle electronic commerce to the traditional model as the basis,began to market exploration and innovation,and continuously explore new space for development and potential,this makes the car related products and services of electronic commerce more full of vitality,has a very strong market development potential.Based on the business development of automotive electronics as a cigarette and liquor vendor marketing strategy,the present automobile electronic commerce in our country,and find space for development of automobile electronic business,put forward their views.As in recent years,China's overall auto sales continue to increase,which attract the car brand of other countries begin to focus on the Chinese market,this to our country's automobile market brings new opportunities,at the same time,it also brings the unprecedented challenge and the competition between the car is more competitive marketing.With the arrival of the era of e-commerce,the automobile network marketing as a new marketing mode,by the widespread concern in the automotive industry,network media and consumer acceptance and recognition.But the automobile network marketing in our country is in the ascendant,most car companies for the network marketing is still in the exploration period,for how to make full use of the network to promote enterprises,develop new marketing channels do not understand very well.This paper is according to the electronic commerce network marketing related theory basis,for Hunan Huawei automobile on the automobile network marketing analysis,to solve the current Hunan Huawei automobile in the network marketing problems and open up new marketing mode,tap the huge potential of automobile network marketing.This study using literature review,system research,comparison research and other research methods,through the systematic study of network marketing related theory,elaborated the necessity of Hunan Huawei automobile network marketing existence,of current automobile network marketing implementation process are summarized.Discussion in e-commerce era under the Hunan Huawei automobile network marketing the importance and how to enhance the Hunan Huawei automobile network marketing strategy,give suggestions and strategies.