Research On Customer Marketing Strategy Of Xi'an Branch Of China CITIC Bank

As the global economic integration accelerates, combined with the financial crisis sweeping the world, to make our country financial industry and the banking sector encountered unprecedented severe challenges. But under the circumstances of the challenges and opportunities coexist, financial reform is, in the face of increasingly fierce international competition and domestic competition industry, banking institutions began to seek new development way, and customers to build is to expand business scope, stable bank market performance is an effective way. From the head office to branches and branches at all levels, from the overall architecture to the specific implementation of customer marketing, have already have a series of mature operation mode and operation means. Banking industry competition hots up, all kinds of marketing tools are included in the enterprise in the field of strategic development, and the.In 1994, the big four state Banks overall transformation, with the nature of commercial Banks, this time, international finance and bank marketing strategy has been relatively mature, has a certain reference value, so the Banks in our country in marketing theory relatively high starting point to explore and practice. Especially in recent years, under the impetus of the international advanced marketing experience, Chinese bank marketing event constantly tired, achievements have made substantial progress. But there are some unavoidable in customer marketing horse problem, the bank marketing strategy of the main problems are the lack of systematic and creative planning, optional the gender is evident in the marketing process, easy to cause marketing blindly, plus bank serious product homogeneity, these cause the bank customer marketing effect is notIn the face of all these problems, the citic bank xi'an branch actively explore the effective way of customer marketing, and formulate concrete implementation strategies, with personalized marketing as the breakthrough point, the implementation of precision marketing and marketing consultant type, to maintain the continuing relationship with the customer, in maintaining and development of ordinary users at the same time, the development of more high-end customers. On the application of marketing pay more attention to pertinence, flexibility and validity.Through the exploration of the subject, aims to provide marketing services industry has the reference value of the theory of experience, for the bank service quality promotion, market development has a positive value. Specific to each branch, you may need to according to the marketing of the headquarters of the spirit, combining with the characteristics of regional finance and the development of regional economy and exploration in the form of theory combining with practice experience, according to the domestic commercial Banks are facing the new situation, new opportunities for research, to develop branches develop marketing strategy, customer relationship maintenance, improve market performance has positive significance in promoting.