Study On The Rural Tourism Development Of Jinan City Under The Pattern Of “South Hot And North Cold”

As a new form of tourism, rural tourism is a product of the development of the tourism industry to a certain stage. China's modern rural tourism activities have gone through more than 20 years of development, has become an important way for Chinese residents to leisure and vacation. Jinan City of Shandong Province as the political, economic, cultural and financial center, is one of China's first batch of historical and cultural city, under the background of the vigorous development of rural tourism in China, regulate the development of Jinan City rural tourism is of great significance.This paper of Jinan City, the situation of rural tourism development were investigated by analysis: on the one hand, Jinan City, rural tourism demand strong, rich in resources; on the other hand due to the advantages of resources in the reason of the difference, rural tourism in Jinan City exist obvious south "hot" North "cold" situation. In this pattern, the author mainly uses the tourist science, management science, economics, statistics etc. relevant knowledge and theory launches the research, using the method of literature research, field survey combining method and SWOT analysis method of South North "hot" to "cold" situation for analysis and research, and strive to provide a theoretical reference for the harmonious and sustainable development of rural tourism in Jinan City in practice.To sum up, the main content of this paper includes five parts:The first part: introduction. This paper mainly introduces the research background and significance, research contents and methods, literature review, this research found a breakthrough, laid a foundation for the following research;The second part: theoretical research. Is the theoretical basis of rural tourism were analyzed, including the connotation and types of the rural tourism; community participation theory, tourism demand and supply theory, experience economic theory, theory of sustainable development of tourism and;The third part: An Empirical study. Analysis of Jinan City rural tourism development status and trends of, Jinan City rural tourism development background and development stage, development present situation, South "hot" North "cold" reasons and SWOT analysis are introduced, and established the necessity and realistic basis for the following analysis.The fourth part: Research on countermeasures. Mainly for Jinan Rural Tourism South hot cold in the north of the situation proposed corresponding countermeasures, in particular: docking with the relevant planning in order to borrow power development; innovation and promote development; scientific planning and layout and adjusting measures to local conditions to develop characteristic tourism; southern enhance northern Breakthrough Strategies; strengthen tourism publicity and promotion, improve infrastructure, strengthen the cultivation of talents.The fifth part: conclusion. The main contents of the paper, the deficiencies are summarized, the future prospects for development.