The Research On Implementation Strategy Of Mass Customization In Furniture Enterprises

With the rapid development of economy and science and technology, the scale of the furniture industry in China is expanding, fundamental changes have taken place in the demand of the market, consumers want diversification, personalized, fast-delivery furniture products. Traditional Mass Production mode has been unable to cope with this change, the Mass Customization mode applied in the furniture industry. At present, part of the domestic board type furniture enterprise has successfully implemented Mass Customization, but there are few European and American style furniture enterprise to implement Mass Customization.This thesis is divided into five parts: in the first part, it is the theoretical description of concept of Mass Customization, the thesis compares the board type furniture and the European and American style furniture, illustrates the difficulty of in European and American style furniture enterprises implement Mass Customization; in the second part, it introduces the concept and characteristics of Mass Customization, contrasts between Mass Production and Mass Customization; in the third part, it analyzed and summarized the strategy of the furniture enterprise to implement Mass Customization; in the fourth part, it is the strategy analysis of S furniture company implement Mass Customization; in the fifth part, it introduces the methods of S furniture company to implement Mass Customization, include: the method of standardization, the method of modular design and product family design, the application of postponement strategy, the method of improve the flexible of production, the method of improve enterprise supply chain agility, the method of building information platform, the method of project management strategy of R&D, etc.This thesis uses the literature review, comparative analysis and case analysis method to research the Mass Customization, discusses the European and American style furniture enterprises implement the strategy of Mass Customization. The thesis has practical reference significance to the European and American style furniture companies to realize the transformation of Mass Customization.