Research On Individual High-End Customers Accurate Marketing Strategy Of Hebei Bank Baoding Branch

With the development of China's economy,residents income level enhances unceasingly and affluent population increase rapidly,there is a vast space of individual high-end customers market.China individual high-end customers business development at the beginning of the 21 st century, the big four state-owned commercial Banks and Shareholding system of small and medium-sized Banks have set up special wealth management center or a professional team in order to early movers in individual high-end customers market.In this context, the individual high-end customers gradually has become the focus of the Banks. The bank of hebei, baoding realize the importance of individual high-end customers and Set up individual high-end customers business brand— "Friend wealth".But since the operating time is limited, individual high-end customers also deserves in-depth excavation and maintenance.The implementation of the integration of the beijing-tianjin-hebei region will certainly lead to baoding more industry development, individual high-end customers market there is still a lot of space combined with the baoding has a population of advantage.For the bank of hebei, baoding, in the process of this part in the competition for customers to gain the initiative is crucial.This article is written for individual high-end customers questionnaire and analysis bank personal financial needs according to the results of the survey.On this basis, we analysis achievements and disadvantages on the marketing individual high-end customers of the bank of hebei, baoding and finally put forward individual high-end customers accurate marketing strategy.